Emilia Ciszewska

Emilia Ciszewska has worked across film and television distribution, licensing, rights management and digital monetisation for more than 20 years. As Founder and CEO of BB Media Group and a YouTube Certified Partner for 12 years, she oversees a network of more than 50 YouTube channels with over 5.6 million subscribers and 3 billion views. BB Media works with more than 100 clients, including Canal+, Warner Bros. Discovery/TVN and Mondo TV. Throughout her career, Emilia has focused on one core challenge: how to turn content rights into long-term, monetising assets. BB Media brings licensing, distribution, YouTube rights management, Content ID and channel monetisation into one integrated model. Through their own MediaLab, BB Media provides quality control, encoding, dubbing, and localization, which lets content owners distribute confidently across platforms and territories. This foundation has made Emilia a crucial partner for global platforms entering new markets, such as producing stand-up comedy content for Netflix's entry into Poland, and handling QC, media processing, and localization for Showmax's Polish launch. Emilia now leads BB Media's move toward a more technology and data-driven approach to content, rights, and revenue. At MIPCOM's AI Exchange, she'll share how BB Media Group transformed its own spreadsheet-driven operations into an AI-supported system that turns large catalogues into predictable cash flow — and what other content owners can learn from that shift.